Service
Website speed optimisation
A slow website costs you twice. Visitors leave before the page appears, and Google ranks you lower because speed is part of how it judges pages — so fewer people find you in the first place.
The causes are usually a short and predictable list, which is why this is one of the most reliable improvements you can buy.
What I hold my own site to
Buying speed work from someone whose own site is slow is a bad trade. Here is mine, measured by Google, and you can re-run it yourself.
Desktop
Desktop run. Don’t take my word for it — run the test yourself. It takes about thirty seconds and it’s free.
Signs you need this
- The site takes more than three seconds to show anything useful
- PageSpeed Insights shows red or amber scores
- Pages jump around while loading and you tap the wrong thing
- It is noticeably worse on mobile data than on wifi
- Visitors say the site "feels slow" without being able to say why
- Traffic has drifted down without an obvious cause
What’s included
Image work
Resizing, compression and modern formats. Almost always the single biggest win, and usually where most of the weight is hiding.
Code and script audit
Render-blocking scripts, unused plugins and third-party tags that each add a wait to every page load.
Caching and delivery
Configured properly so the server stops rebuilding every page for every visitor.
Before and after report
Real Lighthouse numbers on both sides. You can verify every claim I make yourself.
How it works
- 1
I measure your current numbers on the homepage and a service page.
- 2
You get a written list of what is slow and what each fix is worth.
- 3
One price, one date, agreed before anything begins.
- 4
The work happens on a copy and is measured again before launch.
- 5
You get the before/after report with the invoice.
Common questions
- How fast should my website be?
- The main content should appear within 2.5 seconds on a mobile connection. Under a second is achievable for most small business sites. If you are at six or seven seconds — which is common — the first round of work usually gets you most of the way.
- Will faster loading improve my Google ranking?
- It helps, though it is one signal among many. Think of it as a tiebreaker: between two similarly relevant pages, the faster one wins. When you are competing locally against a handful of similar businesses, tiebreakers decide it.
- Do I need a new website to make it faster?
- Usually not. Most slow sites are slow because of oversized images, too many plugins and missing caching — all fixable on the site you already have.
Read more about this
Site speed & Core Web Vitals
What LCP, CLS and INP mean in plain English, why they affect rankings, and what actually makes sites slow.
Images and media
Why images slow sites down more than anything else, and how to fix it without losing quality.
Domains and hosting
What you are actually paying for, who should own it, and what matters when choosing.
Areas I cover
Based in Castleford, working across West Yorkshire — and remotely anywhere in the UK.
- Speed optimisation in CastlefordSpeed optimisation in WakefieldSpeed optimisation in PontefractSpeed optimisation in LeedsSpeed optimisation in NormantonSpeed optimisation in KnottingleySpeed optimisation in FeatherstoneSpeed optimisation in GarforthSpeed optimisation in OssettSpeed optimisation in Morley
Not sure if this is what you need? Ask me.
Send me your web address and I’ll tell you honestly what’s wrong and what it would take to fix — including if the answer is a smaller job than this one.
Other services: Website repair · Local SEO · Web design · Website redesign